Mary Anne Ahmer
As SVP of Marketing, Mary Anne Ahmer is responsible for developing a strategic marketing plan for LoanLogics and managing the execution of its tactical elements. Programs span branding/advertising, SEO/SEM, public relations, demand generation, product marketing and sales enablement. With direct responsibility for thought leadership content, a key priority is educating the industry on the impact technology innovation can have on operational effectiveness and business performance.
Mary Anne has a rich background in business-to-business technology marketing from positions held at Avaya, Lucent and AT&T. She also held vertical marketing and global segmentation roles, which led to her love of industry specific solutions. Her aptitude for understanding technical detail and translating that into industry use cases with clear business benefits has enabled her to effectively position LoanLogics capabilities. She continuously seeks to improve return on marketing investment through key performance metrics that track media coverage, website and social media traffic, lead/contact growth, and marketing influence for closed sales.
With a firm belief in continuous growth and development of her expertise, Mary Anne seeks out educational opportunities within and outside the industry to improve marketing, mortgage, and technology expertise. Her formal education includes an MBA from Northern Illinois University.